Who am I?

I am a local boy, raised in Medford MA. In 1987 I stumbled into a job at ADWEEK. Then, in 1989, I lucked out getting a job as Business Manager for Terry Swack & Clif Stotlze; I had no clue what I was getting myself into, but it worked as they both grew to be formidable creative shops.

My career has taken me a few different places—including a stint at Titanium in the happy valley of Northampton MA. I started off with financial management, but never satisfied with just number crunching, I kept opening my big mouth for what the numbers represented: staffing, client servicing, and production management.

Still not satisfied—and realizing the holy grail isn’t merely determining projection numbers—I stepped up to bat with marketing some of my clients. Not sales. Marketing. My clients were too busy (or too afraid) to do it for themselves. I did the stuff many small-business owners never seem to get around doing: intro letters, case studies, press releases, web site development, PowerPoint presentations, sourcing contacts for leads.

In 10+ years I have implemented systems and guided many business owners to understand and develop their organizations better. Meanwhile my copywriting portfolio and marketing chops grew. I’ve grown into this anomaly, seeing all sides.

Funny where serendipity takes us.